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Writer's pictureBen Sherwin

The end of That Doughnut Place

It's with mixed emotions that we announce that we've made the decision to close the doors of That Doughnut Place. As they say, “all good things must come to an end” and for That Doughnut Place, along with our cafe at The Square, that time is now. 

After four incredible years of serving what are undeniably some of the best doughnuts in Wales, it’s time for this chapter of our story to come to a close and for the next chapter to begin as we turn our focus to new and exciting things. So we’re inviting you to come and visit us over the next couple of weeks to enjoy your favourite treats one last time and to say goodbye before we close on October 19th. We'd love the opportunity to thank you in person for being part of this incredible journey.


But why? 

If you didn’t know, recently, we welcomed a new addition to our family – a beautiful baby boy who has brought a new level of joy to our lives, after 8 long years of trying for children.


This new adventure has caused us to reflect on our priorities, our business and the future we envision. Building That Doughnut Place has been a wild ride - however, we've come to realise that it’s time for us to change course, to pursue the things that work for our family and to embark on new adventures with the ideas and parts of our businesses that excite us most. 


Although That Doughnut Place is closing this isn’t the end! So what does all of this actually mean?

That Doughnut Place is closing as a shop, along with our regular production of doughnuts - we’ll still have our doughnuts for the occasional pop-up, special events and catering, with new products on the horizon.


The Square will stop being a coffee shop/ cafe and instead will become a space used exclusively for a number of exciting events, food pop-ups and will also be available for private hire for your own celebrations!


Crumble & Custard, one of our passion projects, will become one of our main focuses - expect to see lots more events and pop-ups around South Wales


We just want to say thank you…

Each step of the our journey so far you've been there with us – cheering us on as we’ve grown our business and in many cases becoming not just customers, but friends. Your loyalty and love for our doughnuts have been the heart of our business, and for that, we are eternally grateful.


We want to express our deepest thanks to each one of you who has been part of our story:

  • Our loyal OG customers who have queued for hours in the rain, spreading the doughnut love with friends and family and generally, kept us going.

  • The friends, family and early supporters who believed in us when we were just starting out

  • Our dedicated staff who have poured their hearts into making That Doughnut Place so special

  • Our local community in Glynneath that have embraced us and helped us thrive

  • The local communities of the towns and cities that we’ve had the privilege of bringing our doughnuts to over the years. 


Your support has meant the world to us, and we'll carry the memories and lessons from this experience with us always. 


Thank you for being part of our story so far - and we hope that you’ll stick with us for the next chapter!


With all of our gratitude and love, 

Ben & Samantha

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